After many years of a very low-simmering dialogue about changing the identify of Squaw Valley Ski Resort to something not primarily based on a offensive slur, last year’s nationwide motion to look at spot names in the wake of the George Floyd protests cranked those talks to a roiling boil. The vacation resort declared they’d be altering the identify from Squaw Valley to…something else in time for this winter. (You can browse a pretty considerable report about the expression “squaw” set alongside one another by the resort, below.)
Nowadays, they announced the alter: Palisades Tahoe.
Palisades is the title of a cherished bit of terrain at the vacation resort, so longtime website visitors will know instantly the importance of the title. The vacation resort also debuted a new emblem and word mark:
“This name modify displays who we are as a ski resort and community—we have a standing for being progressive and boundary-breaking when it arrives to feats of skiing and snowboarding,” mentioned Palisades Tahoe President and COO Dee Byrne.
The group spent a 12 months in conversations with the neighborhood Washoe Tribe, consulted emphasis groups, sector leaders, and resident skiers just before settling on the new identify.
“Anyone who spends time at these mountains can come to feel the passion of our focused skiers and riders. It is electrical, remarkable, reverential, and amazingly motivating,” stated Ron Cohen, previous president and COO of Palisades Tahoe. “However, no issue how deep, meaningful, and optimistic these thoughts are and no make any difference how significantly our visitors really don’t intend to offend any individual, it is not sufficient to justify continuing to run beneath a identify that is deeply offensive to indigenous persons throughout North The usa. We had been compelled to adjust the identify due to the fact it is the proper matter to do, especially for the generations yet to arrive, who will mature up devoid of obtaining to use a slur to establish the position the place they chase their goals down the mountain. We know how much folks love this spot, and so we invested a lot more than a 12 months generating guaranteed that we had been accomplishing appropriate by the group in picking out a title that would honor the past and reach out to the foreseeable future. I am so grateful to the Palisades Tahoe crew for their dedication to creating the future chapter of the resort’s storied background.”
Washoe tradition will be reflected at the very least somewhat, in accordance to a press release from the vacation resort, by way of cultural tours and a partnership with the Washoe Tribe of Nevada and California.
Close by Alpine Meadows, less than the identical umbrella of ownership, will continue to keep its name.
Whilst the Palisades Tahoe resort’s identify is formal, it will acquire numerous yrs to complete the whole rebrand, according to the resort, with ski lifts, between other points, needing new names as effectively.