We noted this summer season that Eagle Creek, 1 of the greatest pack makers out there, was remaining phased out of existence by parent organization VF Company. A beloved brand by all people except, seemingly, the final decision makers at VF, heaps of individuals were genuinely bummed. Eagle Creek manufactured some of the best, no nonsense vacation equipment you can get.
But somebody at VF did not want to see the manufacturer fade away. That man or woman was Travis Campbell, VF’s now previous president of rising manufacturers. He acquired Eagle Creek from VF this thirty day period and strategies to keep the brand rolling, performing what it is constantly finished finest.
“Eagle Creek currently tends to make excellent goods in a range of groups,” he explained. “I want to do the job on offer chain difficulties and get back again into stock with the most effective providing products and solutions in our line. We will probable trim some merchandise that aren’t functioning and over-index on the factors that are functioning. I’ll dig in and pay attention to former personnel and existing profits reps and determine it out.”
Steve Barker, who established Eagle Creek alongside with his spouse Nona, virtually 50 yrs in the past, and who’s been vocal about striving to maintain the model alive, guidance Campbell as owner.
“Travis is a superior person,” Steve Barker explained to Outdoors Biz Journal. “I’ve recognised him for a very long time. He understands the outdoor business and he constantly demonstrates up for vital concerns in the industry. I would say that this is a great consequence for the manufacturer.”