Ford’s smallest pickup wears a acquainted identify that didn’t always denote a truck: Maverick. The original Maverick was introduced for 1970, but in an job interview with Ford fanatic website, Ford Authority, the Blue Oval explained it didn’t carry back the nameplate as a tribute to the tiny sedan.
“We knew really properly that [the Maverick’s] customer was a youthful buyer, they’re pretty a great deal soon after a far more energetic lifestyle, and affordability is also robust with those people consumers. So, the Maverick identify resonated extremely strongly with individuals customers. We set different selections in front of them, and it was Maverick practically unilaterally. They recognized their life style, the way they stay their lives, with the name and determine those anticipations,” Trevor Scott advised Ford Authority.
Seeing the Maverick nameplate in American showrooms after a a long time-extensive hiatus has almost nothing to do with heritage it’s purely a marketing transfer. Scott was not capable to expose the other names that Ford was thinking about.
Nonetheless, he included that his staff under no circumstances fearful about the relationship with the primary design (shown higher than, in pink). He spelled out the new Maverick is aimed at 25- to 35-calendar year-olds. With the exception of dyed-in-the-wool lovers, no one in that age team remembers that Ford introduced a Maverick when Richard Nixon was in workplace (Ed. observe: most of the concentrate on sector almost certainly thinks of Prime Gun than ’70s automobiles). It will help greatly that the Maverick vanished from our roadways without leaving a trace Chevrolet has not designed a Corvair in more than 5 many years, but we won’t be able to envision the nameplate generating a comeback in 2021 — or in 2031, for that subject.
Although some more mature motorists in the United States may even now associate the Maverick identify with a 50-year previous compact automobile, drivers overseas presently url it to the outside. European and Australian purchasers were being served two distinctly various generations of the Maverick in the 1990s and the 2000s. Across the pond, the Maverick emblem 1st denoted a badge-engineered variation of the Nissan Terrano II, and it was later on utilised on a current market-particular edition of the initial Escape. Down Less than, it was assigned to Ford’s version of the Y60-generation Nissan Patrol.